We live in a fast-moving world surrounded by technology that helps us make our lives easier. However that is not everything, to survive in a digital world you have to excel and know how to take advantage of these technologies.
When I wake up Siri’s artificial intelligence is the first to give me good morning; press a button and the blinds in the room rise slowly and slowly. I’m heading to the refrigerator and an alert comes to my cell phone telling me I should make the coffee stock soon.
As I walk to the dining room for breakfast, I run into that thing that, although I didn’t just like, the “Roomba” saves me a lot of time and that’s how I turn on the robot to start its task of sucking all over the place. 12 notifications arrive to me Smart band, the report of the steps that led to the moment and 73 WhatsApp messages after, I give a sip to my cup of coffee, my gaze is lost in the hypnotic swing of the robot while I remember the words of the first Terminator film of the year 1984:
“The machines rose from the ashes of nuclear fire. His war to exterminate humanity had lasted for decades. But the final battle would not be fought in the future. It would be fought here, in our present. Tonight…”
In a less apocalyptic reality in which I do not use Skynet (1) as the ultimate benchmark of artificial intelligence, the benefits that AI gives us when combined with data and machine learning is tremendously useful in decision making and time optimization.
Talent Management with Artificial Intelligence
We start from the premise that artificial intelligence feeds on data (obtaining information from the environment) and it is these same that are used for the creation of algorithms constituting a kind of “logic” (interaction of the data as a consequence). This “logic” will then be applied in different areas and instruments, allowing to streamline some tasks and procedures with its consequent savings of time and costs.
From the hand of AI (without this representing a synonym) there is another concept known as machine learning, in a short definition we could name it as a “activator”. It is the process of machine learning, systems capable of studying the ecosystem and generalizing procedures or insights from a foundation, mainly it is about identifying patterns in a data network and making forecasts with the information provided.
Every day we see the application of these technologies in everyday life, service chatbots, the protection of a shopping site or an antivirus, the business intelligence department of an organization or the most common, obtain insights and customer behavior regarding traffic to a website, product or service.
Useful, isn’t it? but also chilling. On the one hand we have the enormous amount of information that “The Great Eye” knows about us and yet we do not have a single body capable of guaranteeing the proper use of our data, worse, the justified fear that machines and automation in learning these processes, replace the human being, as is already happening in many international companies , implying with this a reduction of the workforce in companies? Or rather the question would be What is the role of human talent in a digital age?
Resilience is the key word
In natural selection, in purer biology, it is a basic premise to any living organism: the ability to adapt to the environment or die. The same thing in the digital realm involves learning new skills that allow people to better use data and information to make decisions. This is adaptation, changing the way things are done; give a twist to the “infallible” BTL activation that does not yield measurable data, eliminate archaic marketing and base objectives on concrete data that allow to implement appropriate strategies for each situation. It is then that human talent takes on new value by forgetting the fears of being replaced.
Artificial intelligence is just one part of a range of tools pertaining to the Data Driven approach that benefits brands and people alike. With the contingency generated by COVID-19, the companies that have adopted this data-driven approach, are the ones that have achieved the best results and have almost not affected their operation or sales, this is a clear example of resilience. Today it is up to companies to take care of human talent by training them and providing the right tools to carry out their tasks. It is the worker’s responsibility to stay up-to-date on digital trends in their industry and analyze data derived from tools.
AI acts without human supervision and performs processes without error, but there is no way that it has the capacity for thought or analysis that a human being has. Emotions, sociability, discernment, the ability to dream, continue to have an immeasurable value and impossible to pass on to an algorithm.
The role of human talent in the digital age is to become irreplaceable through their passion, creativity and analysis, looking head-on at the technologies of the future, eliminating the idea that AI poses a threat and on the contrary, teaching it, training it, with the aim of improving our capabilities and quality of life.