Our Story

Our Story

We are the result of the merger of two companies specialized in digital marketing and data activation in their respective geographies: Abaco in Mexico and Mi Web in Costa Rica & the U.S.

Abaco founded in 2011 by Hebert Hernández with the aim of strategically advising its clients to meet business goals, transforming data into successful Marketing actions. Abaco was one of the first agencies in Mexico to obtain all Google certifications, including being a key partner for learning their tools.

For its part, MiWeb was founded in 1996, originally as InterNexo, with the purpose of converting data into actions to achieve the digital marketing objectives of companies. In 2013 it changed its name to MiWeb. Over the years, MiWeb positioned itself as one of the most reputable agencies in Costa Rica and among its growing number of clients in the U.S.

In 2019 it was awarded by Google and BAC Credomatic with the Agency Gold Award, which is given to agencies that have implemented the tools that have been introduced during Google Week in previous years.

This merger has also allowed us to extend our regional reach. We are currently based in the following locations:

Mexico City, Mexico

San Jose, Costa Rica

Buenos Aires, Argentina

New York, USA

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Certified team in our different areas of expertise

Our customers

We work as a team with our customers and key partners to transform data into actions to achieve their goals. We have experience in diverse industries such as Travel, Retail, Finance, CPG, Education, Telco, Government, Auto, Media, Entertainment, etc.

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